'The businesses that will win over the next decade won’t be the ones arguing about where people work. They will be the ones designing how
work works!'
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Join Celia Murray, Director at Untapped Agency for her workshop on Licensing of IP is the Secret Sauce. Tell Me The
Recipe. Celia discusses how intellectual property is made up of intangible assets such as license contracts, databases and prototypes plus
standard intellectual property such as trademarks patents and copyright. The secret sauce recipe is controlled leasing of IP and
intangible assets, achieving a financial benefit and creating a competitive advantage.
Peter Curran, Director at Digital Surfer discusses AI in SEO in 2026. Peter shares the forecast that by 2028,
AI-driven "Agent" searches (where the AI books the appointment for the user) will be common. The 2026 Reality: You cannot ignore
the SEO that works now.
Google’s traditional results still drive the highest conversion for business owners today. Closing Advice: Build your foundation on
Trust and Authority today. It is the only way to be "AI-ready" for tomorrow.
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In this workshop, Tom Walsh, Director at Walsh Accountants explains how to get more from your accountant. Firstly,
getting more from your accountant starts with you giving them more context. Your goals, your stage, your communication style, your
concerns. If they do not have that, they cannot do their best work.
Secondly, your business structure should be actively working for you across three dimensions: protection, tax optimisation, and succession.
If it has not been reviewed in the last two years, that is a conversation to have. Thirdly, the risks sitting between you and your
10-year goals need to be identified, assessed, and managed.
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Mitchell Kelsey, Director - Runway Wealth Management
"For Australians living overseas, managing finances can quickly become more complicated than it was at home. This is where expat
financial advice becomes essential. Expat financial advice takes traditional advice a step further by addressing the unique challenges of
managing finances across borders."
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"Successful business owners have clarity on both their personal strategy and business strategy. They work hard to ensure both are, and
remain, genuinely aligned."
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