Licensing of IP is the Secret Sauce. Tell Me The Recipe.
Workshop Description
Join Celia Murray, Director at Untapped Agency for her workshop on Licensing of IP is the Secret Sauce. Tell Me The
Recipe. Celia discusses how intellectual property is made up of intangible assets such as license contracts, databases and prototypes plus
standard intellectual property such as trademarks patents and copyright. The secret sauce recipe is controlled leasing of IP and
intangible assets, achieving a financial benefit and creating a competitive advantage.
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